10 Innovative Korean Packaging Designs



With the Korean design scene thriving and unrivaled pop culture, the country itself boasts a prolific graphic and packaging design scene. It is no wonder that South Korea is becoming a hub of arts and design. What’s more, the country is booming with new products everyday, and the average people is already well-exposed to good design everywhere in Seoul. Packaging of the World takes a look at ten of the country’s most innovative package design.

Jeju Bottle by Cloudandco Design Studio

Inspired by Jeju’s nature and charm, the scene of Jeju’s beautiful fresh water is captured and applied to a modern and minimal block-shaped bottle. This design was awarded the grand prize at the Jeju Premium Water Bottle Design Competition, hosted by the Special Self-Governing Province Development Corporation and co-organized by Crosspoint.

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Zero Foam Cleansing (Concept) by Shim yongwoo & Chang donghwi

When using a foam cleanser, people tend to press the center to squeeze the cleanser out from the container. Therefore, when it is almost used, people use various ways to push the content to the bottom such as strongly shaking it up and down or rolling it. Sometimes people even cut the container to use the last bit of the cleanser. The item “ZERO” was created in order to resolve these matters to offer fun, easy, and convenient experience for the users. It is designed to use the centrifugal force in which the user spins the bottle to push the contents to the bottom for easy access of the content. The “ZERO” embraces intuitive and yet emotional design.

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Straw Pak by Jee Na Jun, Chang Hyun Cho, Dae Kwan Park, Seung Woo Jung

Many drinks come in Tetra Pak cartons because it’s cheap and convenient. To drink from a Tetra Pak, you need a straw, which is usually attached to the outside of the Tetra Pak and can therefore be easily damaged or removed. In addition, as the straw is made of plastic and covered with vinyl for hygiene reasons, it represents a waste of resources. With Straw Pak, both the straw and the Tetra Pak are made from one piece of paper. As here the straw isn’t easily lost or damaged and doesn’t require any extra materials, it saves both resources and space.

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Paper Dish – Mess Free Pizza (Concept) by Yu Kyung Ha, Won Min Jung, and Kwon Young Hee

This pizza box packaging revolutionizes the way people will eat pizza forever. Unfortunately, this concept isn’t being mass marketed (yet), but the content marketing ideas come flowing because of it. Think about all of the ways this can be marketed, as well as all of the content that can be generated and shared because of it. For starters, think about all of the moms and wives hosting Super Bowl Sunday who want to try and maintain a mess-free living room. This is the kind of product packaging that lets the creative juices flow.

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emart Pouched Healthy Drinks

Juiced from organic or pesticide-free ingredients, this healthy line of fruit/vegetable drinks deliver the goodness of nature as it is. The package shows each ingredient over-sized to represent the originality of the contents without pointless additives. In result the communication with the customers became more straight-forward as the quality and value of the product became the top priority.

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Real Banana Milk (Concept) by Dongwook Yoon

What if you can drink banana milk like peeling a fresh banana to take a bite? You can wrap off a bottle of banana milk like peeling a real banana. By reflecting the emotion and the memory of peeling a banana, this packing idea can highlight the freshness and sweetness of the banana milk as you take a bit of the real banana. – See more at: https://www.packagingoftheworld.com/2016/11/real-banana-milk-concept.html#sthash.a1J7NpQo.dpuf

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Mate Diet Tea by Kang Kyung-Ho

Mate tea is good for diet, known as ‘green tea in Latin America’. Generally, mate tea is a diet healthy beverage, and it is considered an unharmful food product by the United States Food and Drug Administration. In the way that, we choose the well-being concept for a package of mate tea. By utilizing the shape of the bowl while drinking, this package can provide an impression that makes a feeling of slimmer than before. This is the concept that makes consumers help to feel the effect of losing weight indirectly.

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Butter! Better! (Concept) by Yeongkeun

Whenever we eat bread, at the picnic, in the cafe or airplane, we usually use disposable butter. I replaced its ordinary container lid with a wooden, knife shaped one. This way butter can be easily and quickly spread. Butter has 4 flavors which allow the user to make a choice, just as he would chose his favorite ice-cream. This container is not only easy and fast to use but also it makes daily routine of spreading butter more fun and exciting.

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O’Sulloc – O’Clock Tea by Amore Pacific

“O’Sulloc” brand’s “O’Clock Tea” is a line of three fine green teas targeted at career women who value health and rest. The clock symbolizes “Tea Time”. The teas are blended with herbs for three different “Tea Times”: grapefruit and hibiscus in the morning to wake you up, chocolate and mint to give vitality to overcome afternoon languor, chamomile and lemon to help relax your mind and body in the evening. Hence, the case of each is modeled on a tilting clock with a hand pointing to the corresponding “Tea Time” with colors that communicate the ingredients in an intriguing manner and conveying the line’s function and a fun and friendly image of “Tea Time”.

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Mosquito Hates a Black Pepper by Jiyoun Kim

JiyounKim Studio presents SG Plus Repellent Aroma mist: Mosquito hates a black pepper which is collaborated with SG Hangook Samgong. ‘Mosquito hates a black pepper’ is a new organic product of SG Group which is made of Icardin from the black pepper. Jiyoun Kim tried to approach in new ways to present a different value of the new generation repellent mist because SG group start to enter the insect repellent market and should compete with exiting companies. Most competitors recently have emphasized organic and eco-friendly concept thus they need to differentiated their product over the competition. For this reason, Jiyoun Kim was focused on finding the ingredient of repellent mist so he wanted to deliver the memorable and intuitive message ‘Mosquito hates a black pepper’ to the customers.​​​​​​​

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