Creative Agency: Litho Lab Creativos
Graphic Designer: Valeria Vereche
Project Type: Produced, Commercial Work
Client: Four and Nat
Location: Lima, Perú
Packaging Contents: Juice of fruits and vegetables
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Four and Nat (juice brand), gave us the task to give image for their new fruit juice line (fruit an vegetables) for kids.
In this case, the challenge was to enhace the product from others, due to aditional ingredients beside fruits, but without losing the target, kids. That’s when it decides to focus the atention on the animals, as characters of each variety and bond it with the vegetables use it in every presentation.
The real work was to dissimulate the vegetables on the packaging to not be refused by kids. For this, we design friendly illustration for each variety, making the characters have some correlation with each vegetable.