Proper Brewing Co.

Derrick Lin


Creative Agency: ProcessAG
Project Type: Produced, Commercial Work
Client: Proper Brewing Co.
Location: Salt Lake City, UT
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital printed on water-resistant paper

Proper Brewing Co is a Salt Lake City based brewery that takes cracking open a crisp beer to the next level. Locally brewed, bottled and labeled, Proper Brewing Co has given themselves the reputation of being the “Beer of Utah”. Not only does Proper brew beer but they also have a burger joint and gastro pub that is nothing short of amazing when it comes to taste and esthetic. The key to stellar esthetic? – Localized Custom Beer Packaging.

Some brands are localized, some are regionalized and others are nationalized. For Proper Brewing Co, they established that their customer is the Salt Lake City local. Knowing this, they geared all branding and labeling to reach the Utah native. As you can see, the dye-cut label is in the shape of the state of Utah paired back to imagery related to Utah’s history and culture. The use of localized-focused branding creates the notion that this brand is special to Utah and can’t be found anywhere else.

Custom packaging for any brand or product naturally sets it apart from its competitors and it is surprisingly cost efficient. In the world of bottle customization, creating a mold specifically to a brand verses using a mainstream mold is simply paying a one-time mold fee. From there, costs of production are relatively the same. Here at Process AG, we can design and manufacture custom bottles to for your brand and budget. Customized beer packaging is more accessible than you think!