Hess Winery (Student Project)

Derrick Lin


Designer: Nathania Frandinata
Project Type: Student Project
School: Academy of Art University
Course: Packaging 3
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper, Wood
Printing Process: Foil Stamping

Choose an existing winery and redesign their visual system. For this project, I chose to redesign exclusive Hess Collection wines to capture the winery’s personality.

I chose to incorporate some of the artworks that Hess has, since they are known for its private contemporary Art Museum. I want people who buy their wines to bring back a memory from the place. The typefaces that I used are meant to create a rich contemporary feeling, yet showing some history as Hess Winery has been around since 1978.