Designer: Martin Cvetanovski
Project Type: Produced, Commercial Work
Client: IMV – Industry for Milk Velkovski
Location: Bitola, Macedonia
Packaging Contents: Cheese
Packaging Substrate / Materials: Plastic, paper
Printing Process: Offset
This project for IMV was overall developing of the brand for cheese Vemilk including the packaging design. The idea was to be created eye catching packaging design in combination of darker color backgrounds and golden shapes and text elements that will give to design more premium look and photos of the product itself (cheese in this case) combined with vegetables and green herbs what gives natural look and tell the story how this product will be consumed. That combination work well with the final look, and changing the colors of the background for the different types of cheese gave the packaging great recognition when the product is presented on the shelf in the market.
The label was printed with offset technique on glossy self adhesive paper. The the material of the bag is plastic. When product is placed into the bag, vacuum machine takes out the air, and then the label is placed. This packaging process is often used in milk industry for packaging the cheese.
Unique here is the design itself, compared to the other cheese brand it outstanding with the modern combination of elements that give premium look and same time natural look that represents what is in the packaging.