Creative Agency: Studio Parr
Print Craft: MCC Labels – England
Project Type: Produced, Commercial Work
Client: Coolhurst Vineyard
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass, Paper, Tin Foil
Printing Process: Flexography, Rhino flat bed
Studio Parr creates new brand of sparkling wine, that’s proud to be English.
Coolhurst Vineyard owned and managed by the Scrase Dickins family tasked Studio Parr with bringing to life a brand that builds on seven generations of family history and heritage.
A boutique, single estate vineyard producing one of England’s finest sparkling wines. Studio Parr were inspired by a wealth of family history dating back as far as the 18th Century, elevating the family crest to the heart of the brand, which was intricately handcrafted by the late Geoff Appleton. The quality of the wine and the family’s aspirations for the brand, demanded an extra special bottle design, the label intricately embossed, creating an ultra tactile finish that sits beautifully in the hand. The jewel in the crown being the ribbon detail on the neck, hinting at its unique way to break the foil – instantly creating a ceremonial opening to this special bottle of English Sparkling.
“It’s a very rare opportunity to bring to life a family’s history and story that has never been told before. From the outset, we knew this bottle needed to be the most beautifully crafted piece of design, at every level the attention to detail is sublime. This is one of those projects that you have to see and feel to believe its true.” – Will Parr, Creative Director
“Studio Parr showed great dedication, support and creative vision, resulting in a beautifully presented wine from our family estate. We’re immensely proud of what we have achieved.” – Charlie Scrase Dickins, Owner
Intricate Emboss across a small area, Unique opening detail (Ribbon is the only method of taking foil off)