RTD Beverage Design Special Edition



Designer: Sung-Gu Hwang
Project Type: Produced, Commercial Work
Client: Kooksoondang
Location: Seoul, Republic of Korea
Packaging Contents: RTD Beverage (Makgeolli)
Packaging Substrate / Materials: Aluminium Can
Printing Process: Shrink Package (offset Printing)

Kooksoondang’s iCing Grapefruit is a ready-to-drink alcoholic beverage product that stands out with smooth taste from rice and fermentation of probiotics, refreshing taste of grapefruit, and sparkling carbonated acid. Further, in 2016, iCing Grapefruit “Winter Special Edition” was introduced in the market.

What’s Unique?
With an illustrated image of reindeer, trees and snowflakes on brilliantly white snowfield knitted with wool, design concept of this limited edition product package intended to nudge customers into enjoying sensitivity and taste of iCing, while feeling warmth even during the cold winter season. iCing Grapefruit “Winter Special Edition” has been shining through the winter season with sensitivity and uniqueness in detail, added with a patch with illustration of Rudolph, the red-nosed reindeer on the upper part and label on the lower part of the package, as well as design elements inspired from knitted material.