To Samoe Ice-Cream

Derrick Lin


Creative Agency: DN Group Digital Production
Art director: Alexey Mogilnichenko
Designer: Denis Bezrukov
Project Type: Produced, Commercial Work
Location: Voronezh, Russia
Packaging Contents: Ice-cream
Packaging Substrate / Materials: Paper, plastic

The packaging design has continuity with the style of Soviet advertising posters and classic patterns of the past.

Why exactly Soviet classics? Because we wanted to emphasize the naturalness of the product, this ice cream – it’s a classic 15% cream made by Russian state quality standard from natural milk, the same as was thirty years ago.

As soon as we created the design-concept for packaging, we moved on to developing the logotype and made it in a minimalist style using a strict grotesque font.