Creative Agency: brandmeisters
Project Type: Produced, Commercial Work
Packaging Contents: Wine
“IZUMRUDNAYA LOZA” is the line of Russian wines of economy class. This good is positioned as “fair product of local producer”, that has no aim to visually imitate European wines. Its large print label announces out loud that the product is genuine and natural, simple and a bit rough, like its label paper, for that fair and understandable for target consumers.