Designer: Jens Marklund
Project Type: Produced, Commercial Work
Client: Metamorph Records
Location: New York, USA
Packaging Contents: Vinyl record
Packaging Substrate / Materials: Paper
Printing Process: CMYK
Record label Metamorph wanted to create a visual system for its upcoming vinyl releases. The system had to be so simple that anyone could pick it up and use it, as the label was on a tight budget and couldn’t afford a designer for each release.
Since the artwork would be supplied by the label with each release, I decided to leave it untouched in order to take away any need for decision making done by the end user. Instead, I created a 2 x 2 grid where typographic hierarchy became the design. Creating a strong hierarchy allowed the user to then move the blocks in either direction to create four different layouts, without the need of expertise.