Art Director: Predrag Markovic
Project Type: Concept
Location: Belgrade, Serbia
Packaging Contents: Milk Kids extension
Milo&Drago is a concept for Milk Kids extension for Organic Milk company based in Serbia… The idea was basicly to make an ilustration that will invite first of all kids to rich for the pack on the shelf. Focus group are the young mothers as decision-makers and we try to make a bit retro design, design with retro wibe, but with modern choice of package shape it self.
Also we try with choice of colors to suggest what is the fill of the package. Milo&Drago is created as three flawor extension, Organic Milkshake, Organic Milk with vitamins and also Organic Chocolate Milk.