Derrick Lin


Designer: Arathi Nair, Kritanya SG
Project Type: Student Project
School: MIT Institute of design
Course: Product design
Location: Pune, India
Packaging Contents: Butter packaging
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Packaging that shrinks. Who doesn’t love to start their mornings with a warm buttered toast?

Box of butter is the first item that is seen when you open your refrigerator. The same box till it’s time for more butter. Butter is never consumed all at once this resulting in the box occupying its usual space in the refrigerator for days.

This got us thinking of a concept of packaging that shrinks with usage. That’ll let you know exactly how much butter is left. For the product to stand out on the shelf, we used various interesting illustrations of butter indulgence.

What’s Unique?
The packaging is divided in such a way that each division is of 25 g which makes it easier to measure. Along with the usage, the package reduces in size occupying lesser space in the refrigerator. To make the packaging more interactive, each strip torn has an interesting fact about butter.