Creative Agency: Veintemillas
Project Type: Produced, Commercial Work
Client: Bodegas Ramón Vidao
Location: Calatayud, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
Godai is a spanish wine from the Catalayud area (Aragón). In the vineyards we found a large number of scorpions that we wanted to use as a vehicle to create the packaging. We use as inspiration the illustrations of the ancient engravings of zoology of the eighteenth century and dissect one of those scorpions, finding inside his diferent parts the wine tasting notes.
To finish the project, we wanted to make a label with the minimum text, omitting the name of the winery. We finished by printing on a piece of paper that recalled the texture of ancient scrolls and applied a blow to the part of the wine’s name to gain relevance.