Hye Foods – Wines and Liqueurs

Derrick Lin


Creative Agency: BOWTIE
Creative Director: Jason Wildes Twist
Project Type: Produced, Commercial Work
Location: New York, US
Packaging Contents: Wine, Vodka, Gin, Alcohol
Packaging Substrate / Materials: Glass, Paper
Printing Process: Digital Printing, Foil Stamping

Bowtie approached this project with one key factor in mind: BRAND AWARENESS. Although a fantastic product, HYE did not have a single purchase order from any local distributor. And to compete in the multi billion dollar alcohol industry, they were going to have to stand out. So, we worked closely with the HYE team to create labels for their entire line of wines, and other liqueurs. We created labels and an ad campaign that have a narrative tone, and a charm that even the most discerning wine connoisseur will appreciate.

What’s Unique?
The textured woven paper and foil stamping give the bottles a new dimension and establish a look that stands out on the shelf next to other bottles.