Designer: Palak Kothari, Karthick S, Sivakumar Ravi
Project Type: Student Project
Course: Product Design
Packaging Contents: Crockery
Packaging Substrate / Materials: Corrugated Sheet, Polypropylene
Printing Process: Offset Lithography
The packaging of the existing product is being redesigned for the existing brand of crockery with an objective to escalate the satisfaction without hampering the benefits generated by the existing packaging.
Criteria behind the redesign were to change the appealing characteristics and graphic design of the packing. It is redesigned with proper stackability to give a tidy look, to enhance the life of primary package and to keep it safe while in transit.
The hexagonal shape of the secondary packaging is unconventional from the usual box-shaped design as it is more prominent and more arresting when kept for display.
The primary packaging safeguards the crockery from wear and tear and can be used as a placing content on the dining table. With the same, it also extends the functionality even after unpacking.