Creative Agency: Studio h
Project Type: Produced, Commercial Work
Client: Löwenzahn Organics
Location: London, United Kingdom
Packaging Contents: Baby milk formula, baby food
Packaging Substrate / Materials: Card, recyclable pouch
Printing Process: Litho and flexo
Studio h has created the brand and packaging design for Löwenzahn Organics, an ethical baby food start-up in Germany. Löwenzahn, meaning dandelion, aims to shake up the very traditional category with their 100% organic, naturally made, traceable baby milk formula and food. Studio h was briefed to create a brand identity and graphic packaging design that conveys their ethos of purity and transparency and sets them apart from the larger, well known baby food brands.
Collaborating with illustrator Nanna Prieler, the Löwenzahn lion was created to act not only as the brand identifier but to also give the brand a gentle and engaging character form to soften the formal typographic structure. The clean and understated pack design reinforces the transparency of the brand and purity of the product. Reassurance for mums wanting to give their babies the very best nutrition.