Pepsi X JLA AR Packaging Campaign

Designer: Jenny Joe
Project Type: Student Project
School: ArtCenter College of Design
Course: Packaging Design 3
Tutor: Gerardo Herrera
Location: Los Angeles, USA
Packaging Contents: Beverage
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing

Assignment
The challenge was to create a packaging campaign using Augmented Reality.

Approach
Pepsi and DC Comics assembled a collections of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.