Truman’s Brewery

Creative Agency: Thirst Craft
Project Type: Commercial Work
Client: Truman’s Brewery
Packaging Substrate / Materials: Aluminium Can
Packaging Contents: Beer
Location: Glasgow, London

Thirst Craft Modernise Truman’s Core Range
As part of their ongoing relationship, East London’s famous Truman’s Brewery has partnered with drinks packaging specialists Thirst Craft to modernise their core range.

With powerful assets that had become aged and fragmented over time, Truman’s needed to evolve their core range to add consistency, clout and contemporary appeal to their best sellers.

Thirst Craft rehauled the range by emboldening and elevating Truman’s iconic eagle, creating a strong, consistent lock up and rolling out a brighter, bolder colour palette. The robust new range keeps Truman’s distinctive DNA at its core, but restores pride and prestige to their eagle – truly letting the brand soar.

The new brand is now live, spreading its wings across cans, bottles, lenses, T-shirts, glassware and delivery vans across the UK and beyond.