Creative Agency: Widgets & Stone
Creative Director: Paul Rustand
Designer: Mark Slawson
Designer: Travis Hitchcock
Copy Writer: Jacob Biba
Project Type: Produced, Commercial Work
Client: Chattanooga Brewing Company
Location: Chattanooga, Tennessee, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum Can
Chattanooga Brewing Company opened in 1890 under the direction of George Reif, and operated until 1915 when Prohibition forced them to close their doors. The brand laid dormant until 2010 when a pair of engineers with a passion for brewing saw an opportunity to resurrect it.
Widgets & Stone was pleased to find a treasure trove of historical branding artifacts from Chattanooga Brewing Company’s heydays, prior to Prohibition. In order to honor that vibrant heritage – and also to stand out from the saturated colors and wild illustration styles of the microbrew packaging scene – the design team focused on spare and simple design solutions.
The new brand continues to roll out over the coming months: new products, merchandise and restaurant graphics.