Fruity Dried Fruit Snack

Derrick Lin


Designer: Zhaoyi Wang
Project Type: Concept
Location: Brooklyn, NY
Packaging Contents: Snack

Packaging created for Fruity – an organic food company specializing in dried fruits. The brand strives to take on a more fun, playful and vibrant approach to each packaging that aims towards young health conscious consumers.

The very essences of this project are vitality and happiness. For the Fruity branding and packaging I travelled back to our childhood. Where doing simple and cute illustrations, brought a vivid fruit before our eyes. The concept plays on the geometric shapes and hue of three different fruits to stand out from the saturation of supermarket shelves.