Custard Mooncake

Design Consultant: Kok Kit Lo
Project Type: Produced, Commercial Work
Client: Kee Wah Bakery
Location: Hong Kong
Packaging Contents: Custard Mooncake
Packaging Substrate / Materials: Cardboard
Printing Process: Hot Stamping, UV Varnish, Metallic Pantone

Custard Mooncakes had become a quite popular pastry in Hong Kong. This Custard Mooncake was designed to target younger customers. The client wanted a quite minimalistic design, something that looked contemporary.