Sesonal design 2018 from branding agency Ural Branding company, Lindt & Sprüngli worldwide and Lindt & Sprüngli (Russia) have adapted the seasonal spring design to Lindt’s chocolate packaging. The new collection was based on the first flower and the symbol of spring – crocus.
When the spring is just beginning to approach our latitudes, the first heralds are primroses, which include charming miniature flowers – crocuses. It is believed that this plant is a kind of symbol of the arrival of spring, the beginning of the growth period, but at the same time it is the last flower of the year that accompanies the season.
Crocuses are very beautiful spring flowers. They blossom in early spring and bloom from 7 to 10 days. In the spring collection there are 4 SKU of packaging. (75, 125, 175, 200g. ) Seasonal collection can be found in several countries of the world in large retail chains.