Designer: Konstantin Frolov
Project Type: Student Project
School: British Higher School of Art & Design
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Insecticides
Packaging Substrate / Materials: Paper, Plastic, Aluminum
Printing Process: Offset printing
Obezvrezhen is a line of insecticide products against garden pests. The base of the brand’s visual concept is an insect lying on its back — defeated and no longer harmful. This idea is also reflected in the logo, with some of the characters turned upside down.
For this brand I developed the packaging, as well as other aspects of brand identity. The main sales locations are large hypermarkets and specialized stores.