#WhatTheFruit – Exotic Seeds Collection

Derrick Lin


Designer: Daria Dyachenko
English Copywriting: Jana Kamenka
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Russia, Moscow
Packaging Contents: Seeds of exotic plants
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

#ЧтоЗаФрукт (or #WhatTheFruit if back translated) is a concept of exotic seeds packaging. #ЧтоЗаФрукт seeds collection was created to make every garden special and unique. Every improvement becomes exciting and lasts forever — just like creating a unique collection.

The main idea was to create a series of seeds packaging for people who want to grow rare and unusual plants. The survey showed, that people, willing to grow exotic plants, are looking for and order seeds online. An unusual images of outlandish plants provoke customers to risk. The problem is that seeds ordered this way may be fake or not adapted for climate conditions in Russia. For solving this issue, “ЧтоЗаФрукт” brand was created.

What’s Unique?
The shape of the package includes a card with a collectible stamp with the image of exotic outlandish plant. The stamp sticks away from the card and a tiny plastic bag with seeds appears to be attached to the stamp on the back side.