I Grandi Puri

Posted on

Derrick Lin


Creative Agency: 45gradi
Illustrator: Paola Cosenza
Project Type: Produced, Commercial Work
Location: Milan, Italy
Packaging Contents: Rice
Packaging Substrate / Materials: Flow pack plastic
Printing Process: Flexography

Grandi’s Pure rice is more than simply a rice: it is a guarantee of the purity of the species in every single grain, the certainty of the Po River Delta origins. It is a fruit of the earth, grown in an unspoiled territory away from the industry exploitation and pollution, close to the sea where nature breathes and grows free and loved.

It is a local product, unique in the world. That’s why we used the geometries of the Po River Delta to design a pack full of pureness and silence, capable to stress the origins and the differences with other more common rices.

The pale watercolors, the sea breeze, the fresh air, the power of nature come out of the packagings with strength and honesty to give a clear message of healthy and selected rice.

Grandi Riso headquarters is in the Po River Delta, a particular region of Italy close to the sea, far from the renowned but more polluted Rice District of the Po Valley. It was necessary for us to underline the pure origins to give to the product a distinctive positioning and to stress the worthy PGI’s certification.

This Premium Line was designed for FICO Eataly World, the largest Agri-Food Park in the world, where you can find all the excellences of italian food and wines.