Designer: Mie Le
Project Type: Concept
Location: Vietnam
Packaging Contents: Jam
Packaging Substrate / Materials: Paper, Glass
Printing Process: Offset printing

O’ Jam is a concept of a jam brand, which is made from organic fruits grown in Da Lat City, without calorie, fat, carbs, gluten or sugars of any kind. They add neither additional color nor artificial flavors to the jam as the brand’s mantra is “Real fruit, real flavor”. If you’re unsure what to serve on toast or muffins, in yogurt or baked goods, these types of jam are truly one of the best choices!

The overall design is ruled by sweetness as the primary target market is woman 25-40. Watercolor patterns, vintage design elements and simple typography are used to create an elegant impression that encompasses both the look and feel. Therefore, they can bring a light feeling to the customers, as well as the curiosity to try the marvelous flavor of the jam inside.

What’s Unique?
The label is printed on a textured paper which adds a classic feeling to the design. It is a feast for the eyes that demands attention at shelf in any supermarket.