Creative Agency: V I U Creatives
Project Type: Produced, Commercial Work
Packaging Content: Food, condiments
Location: Republic of Korea
Gusdam is a healthy traditional food brand that using agricultural products Gangwon-do Pyeongchang-gun’s clean area’s that aging with modern technology. We interpret the concept based on “Blooming the nature’s taste” which is the pastes was aged with nature and time will add depth and double up the flavor to food. We used main ingredients, Korean traditional paste and pickle as a flower fully blooming shape, so that package can express the nature’s freshness and flavor directly. This “blooming concept” contains beautiful package identity to attract customers and could have differentiated competitiveness in the traditional food market.