Truefood

Creative Agency: Leonantus
Project Type: Produced, Commercial Work
Client: Truefood
Location: New York, USA
Packaging Contents: Nuts, Seeds, Superfood, Berries, Dried Fruits, Baking Supplies
Packaging Substrate / Materials: Foodboard
Printing Process: Offset printing

New brand identity and new packaging for the online retailer of dried fruit, nuts, snacks, chocolate, coffee and tea.

The redesign incorporates this clean yet chatty and irreverent tone of voice in the new packaging with friendly hand-drawn typography and illustrations. Truefood is exactly what it seems: an online retailer of every kind of nut, from peanuts, pecans, pistachios, and pine nuts, to cashews, filberts and almonds, in organic, berries and superfoods salted, and unsalted varieties.

“The redesign incorporates this talkative and irreverent tone of voice into the new packaging with friendly hand-drawn typography and illustrations.” The bags and shipping boxes are fully covered in comment: “This way to eating your taste buds!” etc. The typeface was drawn by hand and converted into a font, which provided a lot of alternative characters. A bright, appealing color palette completes the cheerful appearance.

What’s Unique?
The packaging design incorporates this clean yet chatty and irreverent tone of voice in the new packaging with friendly hand-drawn typography and illustrations.