Design: Dominique Gio
Project Type: Student Project
School: Academy of Art University
Course: Package Design 3
Tutor: Thomas McNulty
Location: San Francisco, CA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottles
Printing Process: Inkjet printing, Foil stamping
Design the branding system and commercial package design for an existing beer company. The 47 Hills Brewing Company has a unique story that is told through the elements of the label designs of the 6 pack, lite beer, and can. The updated logo resembles the shape of a guitar pick going back to the brewery owners playing in a band together. The elements crossing the labels are used to bring the story together further with a keyboard pattern for the band, a tire track for the company car, and wooden texture for the wooden interior of the brewery.
This packaging brings storytelling and brightness to beer. The goal of the 47 Hills owners is to make beer a casual affair and an enjoyable event for everyone. The purpose of the beer packaging design was to grasp that fun and leisurely concept.