Bag in Box Ecopack

Designer: Gabriela Ramírez
Product Designers: Carla Bermejo & Andrea Banegas
Project Type: Student Project
School: ELISAVA
Course: Packaging Design Master
Location: Barcelona, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Cardboard
Printing Process: Offset

A project of eco-packaging subject where we designed a bag in box that was reusable and easy to use. Somriures (“smiles” in Catalan) is a package focused on a young and modern consumer who values aesthetics, as well as the functionality of the products. Someone who enjoys wine in company. The structure of the box is the main thing of this project since the common bags in box are very uncomfortable when serving a glass of wine. Therefore, we improve the system, being this more practical from the moment of purchase until the moment of serving.

The packaging works like a water dispenser when placing the cup under the tap, it is very easy to serve. When the wine is finished, the user only has to buy another bag to put it back in the packaging, making it reusable.