Palmense del Piceno

Creative Director, Art Director: Andrea Castelletti
Art Director, Graphic Designer: Juan Ricardo Hernández
Project Type: Produced, Commercial Work
Client: Fonti di Palme
Location: Milan, Italy
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Glass, Paper

In the centre of the Marche Region’s Adriatic coastline, in Torre di Palme, an old medieval hamlet currently recognised as one of the most beautiful in Italy, you can find the ancient Piceno springs called “Fonti di Palme” (Palm Springs), situated in an enchanting oasis of pine trees and age-old trees.

Inside the mineral concession of more than 50 hectares there are two different natural mineral water springs: Fonte di Palme and Palmense del Piceno.

We were asked to work on the rebranding of the company and on the refresh of the design of Antica Acqua Termale Palmense del Piceno (Ancient Spa Water Palmense of the Piceno area), an historical and iconic product, with important healing properties. The classic green bottle and the vintage label evoke time-consolidated sentiments and values. The refreshing of the design was inspired by pre existing elements that we found inside the company, and on previous versions of the label.