Design: Ksеnia Kotlyarovskaya
Project Type: Student Project
School: Stroganov Moscow State Academy of Arts and Industry
Tutor: Dmitry Devishvili, Maria Cheloyants
Location: Moscow, Russia
Packaging Contents: Milk products
Packaging Substrate / Materials: Glass bottle, paper, plastic
Printing Process: Digital printing
Packing of suckling products for the brand of Mitrofanova. Packing is created on the basis of rethought graphic arts of beginning and middle of the twentieth year in USSR. As graphic arts geometrical rapports is used with quotations from a film “Welcome, or no admittance” stage-director of Klimov and by soviet slogans.
Motives of the Soviet geometric patterns were reinterpreted in a new way. The basic geometric shapes – circle, triangle and square – formed the basis for visual labeling of products. Each type of dairy products is given a combination of colors and patterns. Inside one type of product, for example kefir, different in fatness drinks are characterized by patterns that have one character.
Bright packaging is designed to stand out on the shelf in the store among other packaging. The shapes of bottles, triangular packs – these are the motives of Soviet packaging, designed to cause nostalgia for the older generation and attract the new generation of colors.