Derrick Lin


Illustrator: Alexander Pachkin
Art Director: Sergey Redin
3D visualizer: Pavel Gubin
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The product: a series of pre-packaged cheeses sold mostly at large retailers

The task: to create an interesting naming and design concept that would allow the new brand to stand out among other pre-packaged cheeses

The solution: CROW cheese – a name and design inspired by the famous Aesopian tale of the fox and the crow, known and loved by children worldwide. The package depicts the crow’s lucky moment at the beginning of the story.

The beak can be lifted, showing the climax of the story – losing the much-desired cheese. Apart from a naming and graphic solution, we also developed a package die-cut easily fit for mass-production.