Design: designojo
Project Type: Produced, Commercial Work
Client: Emerald Electronics
Location: New York, United States
Packaging Contents: Kitchen Appliances
Packaging Substrate / Materials: Litho-laminated paperboard
Printing Process: Lithography

designojo teamed up with Emerald to launch their new line of kitchen appliances and electronics. As Emerald was expanding from a purely online retailer to brick and mortar retailers- branding, packaging and their in-store presence was clearly a critical factor in the brands future success and sales. The project included the development of the Emerald brand identity, color palettes, iconography, product photography and retail packaging.