Design: BAY Brand Consultants
Project Type: Produced, Commercial Work
Location: Ho Chi Minh, Vietnam
Packaging Contents: NPK Water Soluble Fertilizer
Packaging Substrate / Materials: PP
Rich Farm company has a premium water-soluble fertilizer product line that imported directly from Europe. This high-end product can be dissolved in water and added or leached out of the soil easily and it is effortless for customers to control the precise amount of nutrients available to their plants.
BAY Brand Consultants received a request to draft a strategy that can help our client to differentiate from other competitors and to ultimately secure their market share. We proposed our client to introduce a new product line called RichSol to Vietnam market instead of selling the product under the brand of the manufacturer in Europe. We utilize colors to create the impression and facilitate classification according to products’ formulas and usage.
To further ensure the quality of the packagings at the highest possible, we also worked closely with the printer from the process of making rotogravure printing cylinders to finished products. With RichSol, both BAY Brand Consultants and Rich Farm would like to “gently” disrupt and set a new standard in the market.