Mu Guang Cheng Pin

Posted on

Derrick Lin


Design: Cordal Design
Project Type: Produced, Commercial Work
Client: Shanghai Mu Pin E-commerce
Location: Xi’an, China
Packaging Contents: Peach Crisp
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Peach Crisp is a traditional snack with a taste of the North and the South. It originated in the Tang Dynasty and has a long history. It is also a must-have gift for friends and relatives.

Therefore, we should reflect the characteristics of traditional Chinese culture as much as possible in the packaging design. (The image of the fire dragon means the social fire face, which not only reflects the treasures of the traditional culture and art of the folk, but also highlights its rich, rough, exaggerated and publicized personality)

Taking into account the selling point of the product, we extracted the following keywords “burning”, “burning” and “fire” from the product name “Spitfire Peach Crisp”, so we should highlight the “fire” as much as possible when designing its product name. Features.