Design: Jay Liu
Project Type: Produced, Commercial Work
Client: Drinks Express
Packaging Contents: Beverage Pods
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Founded in Singapore, Pod Labs is a brand that serves ready-to-drink beverages in pod capsules. Co-founded by two passionate coffee and tea connoisseurs, the business was brewed up as the answer to the endless search for that traditional Singapore kopi (coffee) — perfectly balanced with a flavourful, full-bodied taste.
Echoing the founders’ obsession to quality, the design idea captures the attention to detail and the level of precision needed to create that perfect beverage capsule. Extending from this thought of meticulousness, the identity takes inspiration from a research lab, with iconic elements integrated with refreshing gradient tones — forming an expansive series of colourful logotypes.
The gradients symbolise the intensifying shades of colour when coffee or tea is infused with water, which is developed for every flavour and visually represented on each packaging’s frame. An iridescent foil treatment is applied across the brand’s stationery, suggesting a fusion of all the flavours into a single entity.