Art director: Natalia Kuchumova
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Kraft beer
Packaging Substrate / Materials: Glass bottle

The basis of this package design is laid Aristotelian concept of alchemy and the primary elements: air, fire, water, earth.

Beer types are differentiated by four alchemy elements.

  1. Air: IPA “Hurricane”
  2. Fire: porter beer “Vulcan”
  3. Water: lager “The Morning of the Surfer”
  4. Earth: bitter ale “Wooden ale”

What’s Unique?
The design is made by hand in the fashionable hand lettering technique.This style makes the product unique and allows you to stand out on the shelf, the buyer will want to look at the illustration.