Design: Design Band
Art-director: Ivan Bravin
Head manager: Anastasiia Vitkovskaia
Project manager: Anna Bova
Project Type: Produced, Commercial Work
Client: OOO Sapozhkovskie mineralnye vody
Location: Russian Federation, Moscow
Packaging Contents: Natural drinks made of willow herb
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Flexography
This is the rebranding project for Bodrynia, natural drinks made of willow herb.
The product features the solely domestic raw materials and rich of vitamins and microelements. It doesn’t contain any artificial food colorings, sweeteners, stabilizers or flavour intensifiers.
Bodrinya is produced to renew the popularity of national drinks and bring brand new tastes to the market. The graphic style of the project has special old Russian graphic elements and trendy features, attractive for young people.
Other special features of the package are bright bottle closures and expressive cut labels, perfectly combined with the colors of the drinks.
The concept we created is based on the face of Russian bogatyr (national epic athlete), which is explained by the naming of the drink. The product line includes 8 tastes, each of them represented by special bogatyr on the bottle. The character’s stylish beard is made of berries that match the taste of the drink.