Mahur – Carpathian Craft Cheese

Derrick Lin


Design: Gram Branding
Ceative Director: Oleksandr Topolnytskyy
Art Director: Yonchi Savenok
Illustrator: Karina Pasechka
Designer: Nadia Dmyterchuk
Copywriter: Markiyan Prokhasko
Photographer: Oleksandr Novitskyy
Project Type: Produced, Commercial Work
Client: Eco Gazda
Location: Lviv, Ukraine
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset printing

“Magur” cheese is produced by Carpathian master cheesemakers in highland area in small quantities with a special approach to the process.

Our team has developed a brand strategy, naming, positioning, design of a series of labels and cardboard packaging for this project.

We have created a brand that communicates the atmosphere, mood and environment in which people work to create craft cheese. We have emphasized the mystery of highlands with grasses diversity, which affects the quality of the milk and the taste of cheese in a special way.