Design: büro u-53 kommunikationsdesign & illustration
Illustrator: Peter Pichler
Project Type: Produced, Commercial Work
Packaging Contents: Pets
Packaging Substrate / Materials: Paper Doypack
Printing Process: Flexography
‘Nature Snacks’ is an international brand and product launch.
Logo, text, design, product color guide and illustration – the complete brand design is produced and supervised by büro u-53. Manufactured meat products made in Germany are “en vogue” and natural chews are an important addition to the modern nutritional range for cats and dogs. Therefore it is the more important to position itself on the market with an unique design language. For the customer cadocare, büro u-53 designed a contemporary packaging design corresponding to the manufactured product. Supported by opulent illustrated animal drawings that immediately communicate the content to the consumer: 100% nature, no ‘if’ or ‘but’.