Agency: Fuse Collective
Creative Director: Adrian Knopik
Set Design & Paper Craft: Joanna Kotas
Brand Strategy: Tomasz Maciąg
Project Type: Produced, Commercial Work
Client: Artezan Brewery
Location: Łódź, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, screen printing, embossed
As craft beer pioneers Artezan Brewery is one of the most respected polish breweries.
Thanks to its unique quality, it has gained a considerable amount of fans.
Initially we were invited just to help with label redesign. However, achieving one of the main goals, building consistent brand image, required more comprehensive approach. As a result we’ve created visual identification system which better aligns with brewery character and values but also helps to stand out among growing competition.