Baobab Gin

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Derrick Lin


Design: Thiago Dias
Project Type: Concept
Location: Sydney, Australia
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle

Conceptual design for gin brand. It is a gin developed from the infusion of “Mukua”, common fruit of the African continent, produced by the tree Adansonia Digitata, the Baobab. The fruit has an acidic taste that attracts both humans and monkeys, so it can also be called “monkey bread”.

The challenge of the project was to create a sophisticated design (premium) that translated the universe of gin, but at the same time had a botanical approach and transmitted the origin of the fruit. The result was a light color design with gold details and African geometric patterns. Finally, the stamp with the monkey icon and the signature, help to reinforce the positioning of the product.​​​​​​​