Ipanema Beer

Design: Frente
Project Type: Produced, Commercial Work
Client: Ipanema Beer
Photographer: Giovane Sebastiany Estúdio
Location: Munich, Germany
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography

Ipanema is a beer that combines typical characteristics of a full-bodied and fruity IPA beer, with a light and pleasant taste. Chopped with special hops and matured in the rock cellars of the castle of the former empress of Brazil, this is a beer so charming and mysterious as the girl from Ipanema. The graphisms and typography for the visual identity and packaging were all inspired by the carioca context and culture, such as the beach landscape, the tropical climate, the classic sidewalk of Ipanema and the Bossa Nova music. Crafted in Germany with a taste of Brazil. Leve, linda e cheia de graça.