Magia Piura is a brand that specialises in chocolate and cacao derivitives and is based in Piura, Perú where it produces a distributes its products. Piura is place well-known for its mysticism and there are parts of the province that still hold on to the tradition and beliefs of shamans and spells.
To create the packaging, we were faithful to the concept of magic: key to the place of origin. But this time, relating it to its surroundings; collages, textures and brighter colours which nod to local fruits and nature that grow close to the cacao plantations.
Because it creates a connection between the concept and the place of origin of the product. From the second you first set eyes on it, you know you’re going to find something different, the product has a very particular shape and it was important to give the product the attention it needed so that the sensory experience is all-encompassing.