Design: Litmus Branding
Project Type: Produced, Commercial Work
Packaging Contents: Healthy Drinks
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital Printing
The Makomas Foundation was started by Magbè Savané, a native of Côte d’Ivoire to popularize the traditional African recipes that she used to savour in her childhood and were passed down from generation to generation. The healthy drinks are made through natural ingredients cultivated in sustainable ways with no added sugar, artificial colours, and preservatives.
Makomas wanted to translate the same authenticity of its products into its design that evokes the feel, “Simplicity is the ultimate sophistication.” To create an aura of trust and hope around the product, the main source of the drink i.e. the Baobab fruit, Hibiscus, and Ginger are placed in an imposing yet appealing manner in design in a way that a shopper will first catch the view of this ingredient. Furthermore, he or she will be motivated to study the product in detail, consequently leading to a well-informed purchase decision.
A clean and minimalist style that at a shot gives clear-cut information about the brand without having to use brighter shades and more elements to position the brand.