Design: Litmus Branding
Project Type: Produced, Commercial Work
Location: Karnataka, India
Packaging Contents: Potato Chips, Mung Daal and Yummy Pasta
Packaging Substrate / Materials: Plastic Flow Pack
Printing Process: Gravure Printing
Tania chips aspired to stand out on the shelves when kept with other food and drink FMCG brand. Other than clearly displaying the packaged product, the brand wished to attract the younger audience i.e. kids and teens through vibrant colours and playful design.
The abstract circular layout was assigned the most prominent position in the entire design. It is not just eye-catchy but is representative of the popular Indian traditional spinner (Lattu) which when tied with the string and is released from the top to the ground, where its needle spin on the ground in a circular motion.
The circular pattern, a strong reminisce of the childhood memories associated with Tania Chips.