Design: Gladys Lee
Project Type: Student Project
Course: Bachelor Degree in Professional Design
Tutor: Mr Irene
Location: Cyberjaya, Malaysia
Packaging Contents: Malaysian Traditional Local Delight – Durian Dodol, Taro Biscuits
Packaging Substrate / Materials: Sustainable packaging – Card Paper
Printing Process: Digital printing
Cheong Kim Chuan, a household name in Penang since 1937, is renowned for the manufacture and sales of local treats such as preserved fruits, biscuits, sauces, condiments and more. The objective of the project was to repackage CKC’s signature souvenir goods and to make this traditional product to make it look more eye-catching to the younger generation.
The usage of bright colors and repetitive patterns in the design does the job while still remaining very simple and minimalistic. With the main focus on the ingredients of the products, the brand is juxtaposed with a modern packaging redesign to give CKC a fresh new identity.