Design: Johna Walls
Project Type: Student Project
School: Ball State University
Course: Visual Communications 3
Tutor: Frederick Bower
Location: Muncie, IN, United States
Packaging Contents: Macarons
Packaging Substrate / Materials: Plastic
Michelle’s Macaron’s is a small macaron bakery ran by one young woman who found her passion in baking these delightful little treats. She started off baking out of her tiny kitchen, and as business took off she recently got a storefront! I thought Michelle’s Macarons would make for the perfect food truck. The unique story and beautifully crafted treats are sure to attract a crowd at a food truck festival or on the street.
For the look and feel, I wanted to stick with the whimsical and handcrafted look she currently upheld. For that reason, I made a hand lettered logo and hand drawn illustrations. When designing the packaging I took into consideration the exquisite macarons that were being displayed. Michelle is known for painting beautiful water color like designs on the macarons and I don’t think this should be hidden behind cardboard packaging walls. This is why I chose to use clear packaging to encase the delicate macarons. In addition to the clear tube packaging, I designed bags as well to be more convenient for the customer. For the truck, I chose a bright color that really spoke to the brand along with using the pattern on the packaging to stay consistent across the board.
This project is unique because of the way in which the packaging will interact with the macarons. The macarons are a form of art on their own, and being showcased in clear packaging makes for a more dynamic appearance!