Design: Kelli Elmer
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Brand Communication
Tutor: Karl Kane
Location: Wellington, New Zealand
Packaging Contents: Biscuits, Cookies
Packaging Substrate / Materials: Heavy Paper
Printing Process: Digital Printing
Consumers are increasingly valuing the importance of knowing what is in their food. Biscuit is a range of cookies that uses simpler ingredients without sacrificing flavor. The brand focuses on the ‘less is more’ mentality with their ingredients list and packaging design.
The situation: To create an alternative biscuit brand and product under the New Zealand company Goodman Fielder. Research the company and their products. The focus was to design a new range of Earnest Adams bagged biscuits.
The packaging is very straightforward and honest with the customer by communicating exactly what the product is. A lot of companies try to hide ingredients in small text and manipulate consumers into buying their products. Biscuit is exactly the opposite.